OriginalDog is a brand that is inspired, created and run by musicians and independent artists.
We believe that people who choose to make original music deserve the same spotlight and funding as the cinema and international music scene, irrespective of language, location or age. We developed OriginalDog to support those who choose to be more than copycats. By providing free marketing, designing services and funding tools for music production, we hope to level the playing field and give all musicians an equal opportunity.
Who/what is an OriginalDog?
Anyone who makes original music or content.
How do we support?
We don’t expect every artist to have a marketing or communications degree, nor do we want that to be a hinderance to their success. We provide the following services to our artists absolutely for free:
- OD profile - A mini website for our OD’s which can act as a press kit, musical CV or tool to present themselves to their fans/potential fans.
- Marketing strategy, design and communication assistance
- Social Media articles and coverage for new releases
- Live gigs
- Online show - OD On Music
Music production is expensive, especially if done without compromise. Independent musicians usually have to take on these expenses themselves, on top of rent, food etc…This might entirely discourage independent musicians from putting out new music.
We developed the concept of FanFunding to solve this - A focussed and transparent crowdfunding tool exclusively for original music. By having fans of original artists and original music generally visiting the platform, a campaign can be completed not only by an artist’s fans, but also by people who have just come across their music and want to support them.
Who can be on the platform?
Anyone who makes original music is welcome to use our platform irrespective or language, geography or age. There is no sign-up fee, premium listing or exclusive contracts. OriginalDog is a tool to help disrupt and encourage the independent music scene.