[email protected]

Hyderabad

Telengana

Nio Endo

Pioneering The Deccan Rap Movement

Origin Story

I was born into music. My father played and sang me to sleep from as early as I can remember. I was constantly asked to walk onto the stage on odd occasions to sing a song. Despite the musical background coming from my father's side, it was my mother who enrolled a 9-year-old me for piano lessons at a trinity course. This was followed by an attempt to learn the guitar a few years later, both of which failed. I finally took up the six-string to rescue a lackluster of musical talent in our school Read more...

I was born into music. My father played and sang me to sleep from as early as I can remember. I was constantly asked to walk onto the stage on odd occasions to sing a song. Despite the musical background coming from my father's side, it was my mother who enrolled a 9-year-old me for piano lessons at a trinity course. This was followed by an attempt to learn the guitar a few years later, both of which failed. I finally took up the six-string to rescue a lackluster of musical talent in our school to perform for our senior farewell at the age of 13. The guitar became my favorite companion, and with the help of my father, blues became my favorite tune. Hip hop was on rotation in my playlist during my early school years. My yesteryears saw me dwell deep into 70s classic and punk rock, followed by metal. Finally, college brought back hip hop into my life and it has been the dominant genre in my playlist ever since. Having said this, to me, it's Music. Not rock, not rap. I love music. How I got into rap was purely instinctive. The complete explanation is difficult to surmise into such a narrow conclusion, although the journey goes. I love hip hop. it is liberating. My overcritical nature convinced me that I cannot sing well. So I made a rap song. I blew quite a few people's minds away. And now here I am at the forefront of the Hyderabad Hip Hop community.

Ambitions

On a more poetic note, I want two people, on different sides of a border to listen to the same song. Music is the biggest uniting factor in the world. Let it unite. The impact music has on the world is understated. Music has made the biggest impact and the most critical changes to life. Musical pieces of art are like capsules of time that help us reflect and inspire generations towards a necessary change. Music is the only medium of truth without jurisdictional repercussions and the art a co Read more...

On a more poetic note, I want two people, on different sides of a border to listen to the same song. Music is the biggest uniting factor in the world. Let it unite. The impact music has on the world is understated. Music has made the biggest impact and the most critical changes to life. Musical pieces of art are like capsules of time that help us reflect and inspire generations towards a necessary change. Music is the only medium of truth without jurisdictional repercussions and the art a country produces has a huge impact on the way the outside world looks at them. We make better art, more people look at us with respect and it could impact everything from the GDP of our country with more interest from outside industries to the tourism and much more. Music and art have a huge role in the paradigm of the world. So to see musicians and artists struggle to make a living due to the lack of acceptance as a career is very unfortunate. And I hope In this nascent local hip hop community I can be a beacon of hope with my efforts, to the generations that lead us.

Challenges

It is always difficult to inculcate a change in the culture. Hip Hop in Hyderabad [Deccan Rap] is very new and we are a fast-growing community. Venues are often looking for tried and tested methods of booking artists with genres that will sell. So the artists have lesser avenues of getting paid live. Every day we see new people approach us and we are trying our best to make people aware of this beautiful community full of talent and energy.

It is always difficult to inculcate a change in the culture. Hip Hop in Hyderabad [Deccan Rap] is very new and we are a fast-growing community. Venues are often looking for tried and tested methods of booking artists with genres that will sell. So the artists have lesser avenues of getting paid live. Every day we see new people approach us and we are trying our best to make people aware of this beautiful community full of talent and energy.

Influences

Anything can inspire my music. The source is infinite the medium is one.

Anything can inspire my music. The source is infinite the medium is one.

Style

Desi and English Hip Hop. Experimental.

Desi and English Hip Hop. Experimental.

Performance Atmosphere

My performances are full of energy. I take moments to speak about the song or a message attached to it. Would be my pleasure to have you come down to one of my shows.

My performances are full of energy. I take moments to speak about the song or a message attached to it. Would be my pleasure to have you come down to one of my shows.

Achievements

My Achievements are synonymous to the achievements of Hyderabad Hip Hop[Deccan Rap] 1. First Hyderabad rapper to stream on all India Radio, Red FM/ 2. First Hyderabad rapper to stream on a Major National Television Channel (MTv). 3. Platinum Track of The Year Award at IFP 50 hour challenge as selected by Naezy Da Ba. 4. Redbull Artist. 5. Performed at Sofar Sounds and 30+ venues

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TERMS AND CONDITIONS

'The Original Dog' is the trading name for Original Dog Media Private Ltd. For the purposes of this document, The Original Dog shall be referred to as the "Agent".The term “Artist” is not specifically only a single performer, but it is a generic term that applies to all performers,entertainers, DJs, band members, duos, and solo artists. The term “Donor” refers to the person who intends to fund an Artist promoted on the Agent’s website. The primary work of the Agent is to provide a platform for the Artist to upload their musical work for it to be viewed by the Donor or the public. If a donor is interested in funding a particular Artist, the Donor has to approach the Agent to fund the Artist. By acceding to this agreement the Donor provides for the warranties towards the Agent,for funding an artist, as follows.

WARRANTIES OF DONOR

Arbitration Clause:In case of any dispute that may arise in relation to this agreement between the parties, the same shall be referred to a sole arbitrator to be mutually appointed by the parties in accordance with the Arbitration and Conciliation Act, 1996. The award passed by the sole arbitrator shall be binding on both parties. The place for arbitration shall be at Chennai, Tamil Nadu, India.

TERMS AND CONDITIONS

'The Original Dog' is the trading name for Original Dog Media Private Limited. For the purposes of this document, The Original Dog shall be referred to as the "Agent”. The term “Artist” is not specifically only a single performer, but is a generic term that applies to all performers, entertainers, DJs, band members, duos, and solo artists.The term “Donor” refers to the person who intends to fund an Artist promoted on the Agent’s website.

The primary role of the Agent is to provide a platform for the Artist to create a profile and upload their original work to the aforementioned platform i.e. the Agent’s website, "originaldog.com". The Agent further undertakes to market and promote the Artist through funds, received by running a crowdfunding campaign. The purpose of this campaign, which will be hosted on the website, is to attract Donors to fund a particular Artist.

This contract is between the Artist and the Agent. Any responsibility for the fulfilment of this contract is between the Artist and the Agent. The Agent accepts no liability for nonfulfillment or breach of contract save any breach of the Agent’s Responsibilities.

The terms and conditions between the Artist and the Agent in the form of warranties are enumerated below. By agreeing to the electronic acceptance, the Artist agrees to these terms. This document may be used in conjunction with a Rider and/or contract. Although the contract is divided into sections to draw special attention to the warranties provided for by each party, it should be read in its entirety by all persons involved to gain a broad understanding of what is expected of each party.

WARRANTIES OF ARTIST and AGENT
Arbitration Clause:-

In case of any dispute that may arise in relation to this agreement between the parties, the same shall be referred to a sole arbitrator to be mutually appointed by the parties in accordance with the Arbitration and Conciliation Act, 1996. The award passed by the sole arbitrator shall be binding on both parties. The place for arbitration shall be at Chennai, Tamil Nadu, India.